5 Comments

"Big Tech Fails to understand why radio works..." Radio works? Just my opinion, but I find it the absolute worst way to listen to music that was ever invented - it just happened to be the only option for decades. The DJs are annoying/boring, the advertisements are incessant and they play the same songs over and over and over again each day. I'd love to hear what exactly "works" for radio that Big Tech doesn't understand.

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In the UK (and Australia, Ireland, most of Northern Europe) around 90% of the population listen to radio each week. They're also countries with strong public broadcasters (who mostly have no ads) that provide competition that keeps commercial radio good. Here, there's a broad selection of stations from repetitive hit music stations like Capital to deep cuts on BBC 6Music - the breadth of choice, the targeting of listeners likes and dislikes and quality content makes it a success. UK commercial radio's also had it's best ever year financially.

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“big tech fails to understand why radio works (and they never seem to hire any people who know!)”. I’d bet if they did hire “people who know”, those people would be out in 6-12 months because they’d got fed up of being told “but we’re Big Tech, and this is the way WE do it” 🙄

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On point - as always!

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' I bet they still don’t have next song markers and intros coded up' - I bet they do.

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