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In the UK (and Australia, Ireland, most of Northern Europe) around 90% of the population listen to radio each week. They're also countries with strong public broadcasters (who mostly have no ads) that provide competition that keeps commercial radio good. Here, there's a broad selection of stations from repetitive hit music stations like Capital to deep cuts on BBC 6Music - the breadth of choice, the targeting of listeners likes and dislikes and quality content makes it a success. UK commercial radio's also had it's best ever year financially.

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