4 Comments

That’s a fair point about the decline of BBC Local Radio but no one is making any decisions about changing a programme regime that has lost another 15% of listening hours year on year. (RAJAR).

And marketing? There isn’t any, simply because there is no longer a USP for BBC LR in England as most shows are now either regional or national.

In other words most programmes are NOT RELEVANT to a local audience.

You are dead right in pointing out

the BBC is missing a massive opportunity.

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I’m finding the competitions on Bauer (and Global for that matter) extremely tiresome. As a regular listener, they feel like they’ve taken over the vast majority of airtime aside from the music and because it’s a rolling thing (seemingly with no beginning or end) it is tedious and repetitive. Surely this isn’t something they’re looking to drive listeners away with? Because they are.

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Brilliant analysis. Just wondering if the reduced regulation means anything for Global and Communicorp, is there anything stopping Global taking ownership of the stations they had to divest a few years back?

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Ken is certainly doing his job well, not just his own show, but keeping listeners to the various local/regional shows afterwards.

I'm sure Kate Thornton will do a decent job and keep those numbers.

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