That’s a fair point about the decline of BBC Local Radio but no one is making any decisions about changing a programme regime that has lost another 15% of listening hours year on year. (RAJAR).
And marketing? There isn’t any, simply because there is no longer a USP for BBC LR in England as most shows are now either regional or national.
In other words most programmes are NOT RELEVANT to a local audience.
I’m finding the competitions on Bauer (and Global for that matter) extremely tiresome. As a regular listener, they feel like they’ve taken over the vast majority of airtime aside from the music and because it’s a rolling thing (seemingly with no beginning or end) it is tedious and repetitive. Surely this isn’t something they’re looking to drive listeners away with? Because they are.
Brilliant analysis. Just wondering if the reduced regulation means anything for Global and Communicorp, is there anything stopping Global taking ownership of the stations they had to divest a few years back?
That’s a fair point about the decline of BBC Local Radio but no one is making any decisions about changing a programme regime that has lost another 15% of listening hours year on year. (RAJAR).
And marketing? There isn’t any, simply because there is no longer a USP for BBC LR in England as most shows are now either regional or national.
In other words most programmes are NOT RELEVANT to a local audience.
You are dead right in pointing out
the BBC is missing a massive opportunity.
I’m finding the competitions on Bauer (and Global for that matter) extremely tiresome. As a regular listener, they feel like they’ve taken over the vast majority of airtime aside from the music and because it’s a rolling thing (seemingly with no beginning or end) it is tedious and repetitive. Surely this isn’t something they’re looking to drive listeners away with? Because they are.
Brilliant analysis. Just wondering if the reduced regulation means anything for Global and Communicorp, is there anything stopping Global taking ownership of the stations they had to divest a few years back?
Ken is certainly doing his job well, not just his own show, but keeping listeners to the various local/regional shows afterwards.
I'm sure Kate Thornton will do a decent job and keep those numbers.