Discussion about this post

User's avatar
Graham Hughes's avatar

That’s a fair point about the decline of BBC Local Radio but no one is making any decisions about changing a programme regime that has lost another 15% of listening hours year on year. (RAJAR).

And marketing? There isn’t any, simply because there is no longer a USP for BBC LR in England as most shows are now either regional or national.

In other words most programmes are NOT RELEVANT to a local audience.

You are dead right in pointing out

the BBC is missing a massive opportunity.

Expand full comment
Drew Holland's avatar

I’m finding the competitions on Bauer (and Global for that matter) extremely tiresome. As a regular listener, they feel like they’ve taken over the vast majority of airtime aside from the music and because it’s a rolling thing (seemingly with no beginning or end) it is tedious and repetitive. Surely this isn’t something they’re looking to drive listeners away with? Because they are.

Expand full comment
2 more comments...

No posts