When the wind changes, where will your business be left?
Here on the Yorkshire coast, where I now live, when Yorkshire Coast Radio (YCR) became Greatest Hits Radio (GHR) I wondered where I would get my local news for Bridlington & East Yorkshire.
Well, now I have a choice of three, including the new station This is the Coast (www.thisisthecoast.co.uk/radio/) set-up by former YCR staff plus the existing BBC Radio Humberside & Viking FM. The new three stations are:
1. This is the Coast (North Yorks DAB+, Internet Radio/Online, Roku TV Streamer, Alexa & Google Smart-speakers & mobile phone apps);
2. GHR Hull & East Yorkshire (Humberside DAB, Internet Radio/Online, Alexa & Google Smart-speakers & mobile phone apps);
3. GHR Yorkshire Coast (102.4 FM, Internet Radio/Online, Alexa & Google Smart-speakers & mobile phone apps).
All these three new stations are giving good local news. This is the Coast is playing a mix of music as did the former Yorkshire Coast Radio and they do have the advantage that their team actually live on the Yorkshire coast.