Who did well, less well and why (8 mins reading time)
Matt- see below...I'd be really interested in your opinion on this.
BBC Radio London has seen a HUGE and unprecedented rise in REACH in Q3 2021 - with no comment yet by anyone in the media as far as I know.
Reach Q4 2019 : 3% (425k) Q1 2020 : 3% (399k) THEN ***Q3 21 : 8% (978k) with 1.3% share*
The highest reach over the last 10 or years before this year being Q4 2017: 1.1% (574k) with 1.1% share.
This can PARTLY be explained by the lockdown & partly by the new measurement methods used by RAJAR but the current reach of 8% is an increase of just under 150% if my maths is correct.
I'm a former manager of BBC Radio Merseyside and I have never seen any increase, anything like that in 30 years of radio.
The BBC is saying f- all about it publicly - maybe because it reflects well on the old schedule which was changed in September?
No doubt when the next set of RAJAR come out they may write this off as the 'Covid Effect' but there was a huge kick-off from listeners when they decided to change the schedules (affecting Robert Elms and JoAnne Good & others) so that may have had a 'bounce' effect.
I can't imagine how the staff at BBC London feel when they get these amazing results and are effectively told to keep schtum about it in a Soviet, 'Kruschov-is-gone' style! Of course if they maintain such amazing figures it will be great for the station........
I'd be really interested in your opinion on these stats and the reasons behind it...and why they've been ignored by most RAJAR commentators, so far....and, it would seem, BBC managers.