Great thread this week Matt. I’ve been watching and experimenting with this for my Being Freelance podcast too. I have baked in read sponsorships so the ads bit doesn’t affect me. The way Spotify treats video:audio switching is really smart. And a lot of people watched the latest episode there as video (thankfully since it’s a lot of work doing it solo).
What you haven’t touched on and I wonder what your thoughts are - the impact of this on the ‘subscribe and skip the ads’ model. Right now I’m listening to The Rest is.. in audio/video on Spotify with zero ads. Brilliant. Except they make zero money out of me (for now) and there’s no incentive to subscribe for £ to skip non existent ads. They should even get their hosts to stop mentioning them and just play the music sting. Be interesting to see what happens there.
I imagine they're just suffering from the slow start to the year that everyone suffers from. Always takes a few weeks for the campaigns to be re-booked! They'll need to still refer to breaks because when someone listens to that later in the year, then they'll likely be some ads in there.
Great thread this week Matt. I’ve been watching and experimenting with this for my Being Freelance podcast too. I have baked in read sponsorships so the ads bit doesn’t affect me. The way Spotify treats video:audio switching is really smart. And a lot of people watched the latest episode there as video (thankfully since it’s a lot of work doing it solo).
What you haven’t touched on and I wonder what your thoughts are - the impact of this on the ‘subscribe and skip the ads’ model. Right now I’m listening to The Rest is.. in audio/video on Spotify with zero ads. Brilliant. Except they make zero money out of me (for now) and there’s no incentive to subscribe for £ to skip non existent ads. They should even get their hosts to stop mentioning them and just play the music sting. Be interesting to see what happens there.
I imagine they're just suffering from the slow start to the year that everyone suffers from. Always takes a few weeks for the campaigns to be re-booked! They'll need to still refer to breaks because when someone listens to that later in the year, then they'll likely be some ads in there.