Thanks for this. Really interesting insight from the decision maker at a top station.

A cheeky question here maybe. It seems like one of the advantages of launching the spin offs is to get people talking. Why, then launch so many at once? Could you have spaced them out so you had your page 5 in The Times this week with classical, page 17 in Metro the month after launching Animals and page 32 in The Mirror in April launching party? Is there an advantage to launching everything at once? Just curious..

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Yes, though I think titles would start to get bored of our 'new station' announcements. It doesn't, of course, stop us doing special things on each of the launched station over the year...

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