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Totally agree on the frustrations and difficulties with the subscription platforms from both Apple & Spotify. For podcasters who do want to make a go of subscriptions though, there are other options.

I encourage podcasters who are looking for a subscription platform to do their homework and consider things like:

• Does the platform give you full ownership of your subscriber data, including names and emails?

• Where can you deliver your premium content? (To reach the widest possible audience, you’ll want to choose a platform that allows your listeners to subscribe from whatever podcast player they use. )

• How much flexibility do you have in building subscription plans?

• Is the signup process easy for listeners? (The easier it is for your listeners to subscribe, the less friction you create and the more listeners you’ll be able to convert.)

• How much is the platform taking in fees?


Jennifer @ Supercast


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