I can see how difficult it is to measure this in a meaningful way. RAJAR for a radio station is a far simpler prospect. That said, given the gazillions the BBC is pouring into ‘digital first’ and the size of their platform and promotional opportunities, the Beeb should be disappointed not to have a lot more podcasts higher up in this chart.
I can see how difficult it is to measure this in a meaningful way. RAJAR for a radio station is a far simpler prospect. That said, given the gazillions the BBC is pouring into ‘digital first’ and the size of their platform and promotional opportunities, the Beeb should be disappointed not to have a lot more podcasts higher up in this chart.