I can see how difficult it is to measure this in a meaningful way. RAJAR for a radio station is a far simpler prospect. That said, given the gazillions the BBC is pouring into ‘digital first’ and the size of their platform and promotional opportunities, the Beeb should be disappointed not to have a lot more podcasts higher up in this chart.
A little unfair. The BBC is the publisher with the most shows in this list, whilst Global just jave one and there's none from Bauer, News UK, ITV, Channel 4, Paramount or Sky.
Yes, maybe . . . In some ways, this research shows the difficulty of measuring podcasts. It is good to see independents there on the list. It will be interesting to see ho this develops over time.
I can see how difficult it is to measure this in a meaningful way. RAJAR for a radio station is a far simpler prospect. That said, given the gazillions the BBC is pouring into ‘digital first’ and the size of their platform and promotional opportunities, the Beeb should be disappointed not to have a lot more podcasts higher up in this chart.
A little unfair. The BBC is the publisher with the most shows in this list, whilst Global just jave one and there's none from Bauer, News UK, ITV, Channel 4, Paramount or Sky.
Yes, maybe . . . In some ways, this research shows the difficulty of measuring podcasts. It is good to see independents there on the list. It will be interesting to see ho this develops over time.